WEBMARKETING
WEBMARKETING
Web marketing is composed of different marketing levers (or techniques) that allow to optimize the profitability of a website.
Within the framework of e-commerce projects, these techniques aim to transform the maximum number of Internet users into customers, or to meet objectives defined in advance (improving the visibility of the site, increasing the conversion rate, generating contacts, subscribing to a mailing list, actions on the site, downloads, etc.).
SEO (Search Engine Optimization)
Thus, we can decide to work on the optimization of natural referencing (SEO, for Search Engine Optimization), which will allow the website to go up on search engines, on specific key phrases, to optimize visibility, but especially to create targeted traffic, and therefore ready to respond to the defined objective (act of purchase, registration mailing list, contact, ...).
The natural referencing is the most profitable of the web-marketing levers, since the actions implemented on your site (site optimization, improvement of the crawl and indexing, work on the site content, acquisition of links, ...) will allow it to be correctly positioned on requests corresponding to your activities, and generating traffic. However, it takes several months before seeing concrete results.
AdWords
On the other hand, the purchase of keywords, which corresponds to AdWords on Google, for example, will allow you to generate traffic and visibility very quickly, provided that you win the bids on the key expressions to position yourself well and generate clicks, thanks to premium locations in the search results pages.
Other levers
There are other purely web-marketing levers to work in its web communication strategy, such as social networks, e-advertising, affiliation, contests, ...
However, we must not forget the website itself, and its main user: the Internet user. Thus, working on its ergonomics, its UX (User Experience), on the optimization of the ordering tunnel, or the highlighting of contact modules, or pages to push to action is very important and is part of a web-marketing strategy.
These different web marketing levers are often mastered after many years of experience and dozens of projects. Each of them requires a specific know-how as they are constantly evolving
Webmarketing is, within CD Advice, a separate department.
All the webmarketing services we provide are always monitored by an expert consultant who will ensure that the objectives set are met and will accompany you throughout the service.
Here are the services provided by our team:
1. Email marketing
Email marketing remains the preferred lever of web marketing (95.3% of marketers use it as a priority in their strategies).
CD Advice offers you to carry out emailing campaigns to prospect or develop customer loyalty. Emailing campaigns can ensure a significant turnover when they are well conducted. Alteo has developed and manages in-house a professional email marketing solution to meet your requirements.
2. Search Engine Optimization
This involves optimizing your site's positioning on search engines on key expressions that generate traffic. This allows you to generate targeted traffic and thus increase the number of contacts or sales made. The natural referencing is often the recommended solution to obtain the best profitability in terms of investment.
3. Search Engine Marketing
Implementation of sponsored links campaigns to position your site on the advertising spaces of search engines (e.g. Google Adwords). The paid referencing allows an immediate positioning on the first pages and guarantees a good position, even on very competitive keywords.
4. Social networks ( SMO )
Social networks (Facebook, Twitter, Pinterest, Youtube, Google+, Tumblr, Instagram, ...) and professional networks (Linked in, Viadeo ...) are also tools to make you known. They allow you to create a dynamic with your customers and prospects by adding a participatory notion. The management of social networks must be properly conducted so as not to be harmful to your image.
5. Ergonomics - Conversion optimization
With our numerous experiences in the realization of e-commerce sites, our consultants can advise you to optimize the pages of your e-commerce site and in particular the ordering tunnel. Thus, different actions can be taken to increase sales and not to lose customers who only want to buy your products.
6. Web Analytics
The analysis of the traffic of a website (visitors, page views, entry page, exit page, bounce rate, path...) allows to understand, thanks to statistical data, the failures of advertising campaigns, the lack of conversion or customer returns...
Our consultants will be able to diagnose the problems and propose the solutions to be implemented.
7. Affiliate Marketing
It is a technique allowing the distribution of your products on affiliated websites. The affiliates are often either price comparison sites or online merchants.
The objective is to take advantage of the traffic of the affiliated sites to relay your commercial offer.
8. Other webmarketing services
Display campaigns, press releases or even specific developments are other webmarketing services that can also be carried out by our teams. You just have to define your objectives and choose the best solution.
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